The Brief
The non-alcoholic beverage market is forecast to reach USD $1252.54 billion by 2024, with that in mind Mixed Up Drinks Co. have spotted a gap in the market. Their plan is to develop a new product range of non-alcoholic cocktails in a can for people that like the taste of cocktails while keeping a clear head.
Mixed Up Drinks Co. are already well established in the alcoholic drinks industry, and are looking for a design that disrupts the space and helps to compete for vital shelf appeal.
The three new introduced flavours are Gin & Tonic, Aperol Spritz and Mojito.
Creative Direction
I decided to go with a bright and colourful direction for this brief. I incorporated a martini glass repeat pattern into the design as a playful reference to the cocktail inspired flavours. It was also important to maintain consistency with a lot of colours being used having different colours associated with different flavours would make it clear to identify.
